May 13th Business Tech Facebook is testing a ‘pay to be popular’ option to make help users get noticed by their friends. The social networking giant has begun offering some users a $2 feature called ‘Highlight’ to ensure their posts are seen by more people. It's the latest in a sequence of money-making efforts from the social-network giant in an effort to reassure investors before its flotation on the stock market. Yesterday, Facebook unveiled an app store, where users can pay for apps for the first time.
Recent figures show only 12% of Facebook friends see an average status update. However, Facebook’s new ‘Highlight’ feature will let users pay to have one of your posts appear to more friends. The feature is already being tested with some users in New Zealand, with a free version also having been spotted to gauge users interest. Facebook said: ‘We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.’